Looking for fresh ideas to add to your 2012 Social Media Plan? We’ve sifted through our most-shared posts from 2011 and compressed them into 30 Ideas.
You’ll learn how to integrate social throughout your entire business, train your employees, find the content sweet spots, listen for business intelligence, delight your fans, handle your detractors, and measure your growing influence.
Read more at: http://www.radian6.com/resources/library/30-ideas-for-your-2012-social-media-plan/
As you may or may not know, the way we produce and receive media is changing. No longer can companies blanket their message over the masses and expect people to respond favorably. There are just too many other brand messages to compete with and not enough people are listening to traditional forms of advertising and marketing. Society has been programmed to ignore traditional advertising and marketing and they’ve gotten pretty good at it. The question now becomes, “If my message isn’t being heard, how can I gain traction in a world teeming with competing brand messages?” And the answer is “People.” Start listening to people and you’ll be amazed at what they say.
Are you remarkable?
For too long, advertising and marketing campaigns have been void of a personal touch. In the old world of media, brands could get away with avoiding personal contact with their customers. The best advertising won out and it wasn’t really necessary to reach out on a more intimate level. But, those days are over.
Today’s consumer looks for brands that are remarkable, but more importantly people that are remarkable..
Read more at: http://papertankproductions.com/how-social-media-brings-you-traffic/
I found this article on HubSpot, “17 Things Marketers Should Delete From Their Facebook Strategy NOW“.
“Now with over 750 million members, there’s no doubt that Facebook should be a part of your business’ social media marketing strategy. At this point, it’s almost insane to think that your own prospects and customers aren’t on Facebook, which is why many businesses are realizing they need to create an engaging and valuable Facebook presence for their fans that also serves as a viable channel for generating traffic and leads for their business…”
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/23603/17-Things-Marketers-Should-Delete-From-Their-Facebook-Strategy-NOW.aspx
It contains a few obvious things, and a few things I hadn’t thought of. I particularly liked #9: “Content That Isn’t Valuable: Like we just said, focus on high-quality posts, and don’t waste your posts on low-quality content that generates no conversation or results. To get the most lead gen juice out of your Facebook presence, try to post content that requires a form download.” This is something I’ve been having a problem with lately, so I haven’t really been posting like I should. My status updates have been few and far in between, basically to avoid posting meaningless or irrelevant content.
I will definitely be heeding the advice in this article, and checking out more of HubSpot. I hope this article helps others as much as it helped me!
According to the 2011 Social Media Marketing Report, only 66% of small business owners felt that social media was important for their businesses. That means that 34% of small business owners don’t. I find that a little shocking in this day and age. I can’t think of a single person who doesn’t google a business name when they’re considering spending their money there or even applying for a job.
So what’s the big deal with social media anyway? Well, according to the study, “There’s a direct relationship between age and time spent on social media. The younger the marketer, the more time he or she spends on social media.” And people between 20 and 29 years-old spend more time than any other age groups using social media, followed by those between 30 and 39. 41% of twenty-somethings (and 37% of thirty-somethings) spend 11+ hours per week on social media! If you’re not a part of it, you’re missing out on a lot of business.
“The number-one benefit of social media marketing is standing out in an increasingly noisy world” was cited in the report . Business owners generated more exposure for their business (88%), increased traffic (72%) and improved search rankings (62%). On top of that, “The main financial cost of social media marketing is the time it takes to gain success. However, a significant percentage of participants strongly agreed that overall marketing costs dropped when social media marketing
was implemented.” And small business were far more likely to see reduction in marketing costs (58%)!
So to answer the original question, YES, yes, your small business NEEDS social media. You need a strong web presence. What are you waiting for?