According to the 2011 Social Media Marketing Report, only 66% of small business owners felt that social media was important for their businesses. That means that 34% of small business owners don’t. I find that a little shocking in this day and age. I can’t think of a single person who doesn’t google a business name when they’re considering spending their money there or even applying for a job.
So what’s the big deal with social media anyway? Well, according to the study, “There’s a direct relationship between age and time spent on social media. The younger the marketer, the more time he or she spends on social media.” And people between 20 and 29 years-old spend more time than any other age groups using social media, followed by those between 30 and 39. 41% of twenty-somethings (and 37% of thirty-somethings) spend 11+ hours per week on social media! If you’re not a part of it, you’re missing out on a lot of business.
“The number-one benefit of social media marketing is standing out in an increasingly noisy world” was cited in the report . Business owners generated more exposure for their business (88%), increased traffic (72%) and improved search rankings (62%). On top of that, “The main financial cost of social media marketing is the time it takes to gain success. However, a significant percentage of participants strongly agreed that overall marketing costs dropped when social media marketing
was implemented.” And small business were far more likely to see reduction in marketing costs (58%)!
So to answer the original question, YES, yes, your small business NEEDS social media. You need a strong web presence. What are you waiting for?