As you may or may not know, the way we produce and receive media is changing. No longer can companies blanket their message over the masses and expect people to respond favorably. There are just too many other brand messages to compete with and not enough people are listening to traditional forms of advertising and marketing. Society has been programmed to ignore traditional advertising and marketing and they’ve gotten pretty good at it. The question now becomes, “If my message isn’t being heard, how can I gain traction in a world teeming with competing brand messages?” And the answer is “People.” Start listening to people and you’ll be amazed at what they say.
Are you remarkable?
For too long, advertising and marketing campaigns have been void of a personal touch. In the old world of media, brands could get away with avoiding personal contact with their customers. The best advertising won out and it wasn’t really necessary to reach out on a more intimate level. But, those days are over.
Today’s consumer looks for brands that are remarkable, but more importantly people that are remarkable..